6 Quick Fixes to Boost Your SEO

SEO (Search Engine Optimization) is a combination of tactics that boosts the chances of a website ranking better in search results. Websites that invest sufficient efforts in SEO improve their ability to attract traffic, increase the conversion rate, and overall brand awareness.

Some of the components of page SEO include content or on-page attributes, technical aspects, and a high-quality link profile. A website owner can improve SEO qualities by enhancing site speed, eliminating errors, or fulfilling search engine warnings.

Did you know SEO is a game-changer that can transform your online presence? The boost in organic traffic that comes with effective SEO can also reduce the need for other more expensive marketing initiatives.

So, what are the quick fixes that can boost your SEO?

1. Fix Broken Links

A broken link is a link that doesn’t lead to any content or destination. Broken links impact negatively on the user’s experience, which leads to de-ranking in Search Result Pages (SERPs). Users get a 404 error whenever there’s a broken link, which means the content has been deleted or relocated without a proper redirect.

Here’s how you can fix the broken link:

• Update Content: If there’s a need to create fresh and updated content, it’s advisable to update the existing pages. It eliminates instances of broken link errors and losing the search engine ranking that the page had acquired.
• Utilize 301 Redirects: You can use 301 redirects to direct users to a new page location if the old content is still available.

2. Review and Optimize Page Title Tags

A title tag is part of HTML code that labels a web page with a title. It is located on either a web title bar or Search Engine Result Pages (SERPs). An optimized title tag is one of the key areas that positively impact page SEO. Consequently, optimized title tags help content to rank better, improve page Click-Through-Rate(CTR), and drive more traffic to a site.

Here’s how optimized title tags can improve page CTR:

• Including Primary Keyword: A title tag that includes a primary keyword and the brand name fulfills searcher intent and marketing needs. It’s also important to keep in mind Google’s limit of 50-60 characters.
• Meta Description: It’s also prudent to insert a compelling web copy that accompanies the title tag. Surprisingly, users are likely to avoid reading content if the description doesn’t compel them to click.

3. Link to Cornerstone Content

Cornerstone content is a collection of web pages that define or set the direction of the site’s purpose. They comprise core product pages and any comprehensive knowledge that your audience needs to know. Linking subsequent pages to cornerstone content impacts a site’s SEO positively.

Here’s how cornerstone content improves site SEO:

• Attracts Massive Traffic: You’ve already invested a lot to improve the SEO profile of cornerstone pages. Linking to these pages will leverage the traffic, subscribers, and superior ranking on SERPs.
• Leverage on Outbound Links: The pages are already benefiting from the existing outbound link profile. New pages that link to cornerstone content will gain massive traffic and exposure, boosting your SEO.

4. Update Meta Descriptions on Key Pages

A meta description is a blurb of text that best describes a webpage. Google rewards site pages that have simple, concise, and compelling meta descriptions with high rankings. They also improve the Click-through-Rate of a page, which is essential in boosting site traffic.

Here’s why you should prioritize meta description to boost SEO:

• Improves Sites Visual Impression: A hurriedly created meta description contains errors and incomplete intent. As a result, it minimizes CTR, brand perception, and overall site SEO. You should therefore create a tidy meta description to enhance your site SEO.
• The Meta Description Is Quick Ad Copy: It’s also a great opportunity to compel potential readers to click on your content using an updated and error-free meta description.

An updated meta description improves CTR and traffic to your site. Consequently, Google receives signals of a highly important page and ranks it better in SERPs.

5. Add External Links

Quality and informative external links add credibility and trust to your site, whereas low-quality external links hurt your site. An external link increases the value that you’re offering to the readers and translates to superior SEO. That said, it’s important to provide sufficient external links from authoritative sites that offer relevant content.

Here’s how external links transform your SEO:

Qualities external links are all about relevant content, choosing a  quality site, and complementing the information on your page. As a result, users get maximum value and encounter minimal lags, contributing to a positive user experience.

Search engines pick the positive user experience and reward it with a superior Google ranking. Equally, Google associates high-quality external links with great content, a component of excellent SEO traits.

6. Enhance Site Mobile Responsiveness

As of January 2021, 92.6% of 4.7 billion internet users access the internet using mobile devices. The vast mobile penetration made Google and other search engines focus on mobile fast internet capabilities.

Typically, mobile fast or responsive sites offer a great user experience for site visitors. Google picks signals of a seamless user experience from such sites and rewards the website with a superior ranking in SERPs.

Here’s how you can fix your mobile site responsiveness:

• Resize Your Images: Multi-media files that are not optimized load slowly on mobile devices. Ensure you resize or compress large images, infographics, and videos to fit in mobile devices like phones or tablets.
• Format Your Content: Work on the format of your content to offer the best user experience. Avoid large chunks of text by creating small sentences and paragraphs. Equally, you can create a short form to moderate-sized content to maintain the attention of readers.
• Links: Maintain a healthy spacing between the links to minimize users clicking on the wrong one. It’s also important to link out to pages that are optimized for mobile devices.

Let Us Work on Your Site SEO

Site SEO is crucial for brand visibility, attracting traffic, and revenue growth and it’s vital to work on mobile aspects, external links, content, and meta descriptions.  Contact us today to learn how we can help!